Where new Apple apps find traction
As of 2026-10-15 15:00 UTC · All Apple reports · Methodology
Apps launched in the last 60 days by the store's own publication date, and how many have already found traction: 25 ratings. A category where many launches find users is one with room for a newcomer. Re-published old apps and install counts with no ratings behind them are left out, as on the breakouts lists.
Launched since 2026-08-16
159,193
Already past 25 ratings
901
0.6%
The breakouts list → · Every launch →
By category, most launches with traction first
| Category | Launches | Found traction | Rate |
|---|---|---|---|
| Games | 18,959 | 480 | 2.5% |
| Health & Fitness | 14,868 | 48 | 0.3% |
| Utilities | 12,328 | 43 | 0.3% |
| Education | 15,985 | 39 | 0.2% |
| Finance | 6,156 | 36 | 0.6% |
| Lifestyle | 14,150 | 32 | 0.2% |
| Entertainment | 4,605 | 30 | 0.7% |
| Sports | 6,308 | 25 | 0.4% |
| Social Networking | 3,837 | 21 | 0.5% |
| Photo & Video | 4,784 | 21 | 0.4% |
| Productivity | 12,333 | 20 | 0.2% |
| Business | 14,321 | 15 | 0.1% |
| Reference | 2,063 | 13 | 0.6% |
| Food & Drink | 7,350 | 13 | 0.2% |
| Graphics & Design | 1,118 | 12 | 1.1% |
| Shopping | 4,040 | 12 | 0.3% |
| Travel | 5,171 | 9 | 0.2% |
| News | 785 | 8 | 1.0% |
| Book | 1,529 | 8 | 0.5% |
| Music | 3,299 | 7 | 0.2% |
| Medical | 1,798 | 5 | 0.3% |
| Weather | 776 | 2 | 0.3% |
| Navigation | 1,856 | 2 | 0.1% |
| Developer Tools | 655 | 0 | 0% |
| Magazines & Newspapers | 92 | 0 | 0% |
| Stickers | 27 | 0 | 0% |
The largest launches
| # | Name | Category | Ratings | Launched |
|---|---|---|---|---|
| 1 | Muse from Meta | Productivity | 237,668 | 2026-09-08 |
| 2 | Quill Escape | Games | 8,420 | 2026-08-27 |
| 3 | Splash Buster | Games | 6,403 | 2026-08-21 |
| 4 | Blossom Garden: Pair Match | Games | 6,026 | 2026-08-31 |
| 5 | Aniimo | Games | 5,788 | 2026-09-21 |
| 6 | Tap Block Out: Color Puzzle | Games | 5,172 | 2026-08-19 |
| 7 | Arrows Amaze: Relax Puzzle | Games | 4,842 | 2026-08-27 |
| 8 | CarTV - M3U IPTV Player & Cast | Utilities | 4,057 | 2026-08-16 |
| 9 | Jam Bus:Sandfall | Games | 3,713 | 2026-09-17 |
| 10 | CashFlicks | Entertainment | 3,680 | 2026-09-08 |
| 11 | Fruit Merge Drop | Games | 3,435 | 2026-08-24 |
| 12 | Arrow 3D: Space Puzzle | Games | 3,167 | 2026-09-15 |
| 13 | Evergreen Mahjong | Games | 3,145 | 2026-09-29 |
| 14 | Arrow 3D Puzzle | Games | 3,059 | 2026-09-02 |
| 15 | Wobbly Life | Games | 3,031 | 2026-08-20 |
| 16 | Animates - life companions | Entertainment | 2,888 | 2026-08-28 |
| 17 | Lumi Master | Games | 2,801 | 2026-09-17 |
| 18 | Bangor Savings Bank | Finance | 2,667 | 2026-09-13 |
| 19 | Mega Winning | Games | 2,596 | 2026-08-27 |
| 20 | Kingdom Rush 6: Genesis TD | Games | 2,393 | 2026-09-24 |
| 21 | Arrow Puzzle Blast | Games | 2,381 | 2026-08-22 |
| 22 | Quack Sort: Loop Puzzle | Games | 2,348 | 2026-08-18 |
| 23 | Stage Smash | Games | 2,308 | 2026-08-31 |
| 24 | Plants on Fire | Games | 2,285 | 2026-08-26 |
| 25 | Last Beacon: Survival | Games | 2,174 | 2026-09-19 |