Where new Android apps find traction
As of 2026-10-17 05:29 UTC · All Android reports · Methodology
Apps launched in the last 60 days by the store's own publication date, and how many have already found traction: 10,000 installs. A category where many launches find users is one with room for a newcomer. Re-published old apps and install counts with no ratings behind them are left out, as on the breakouts lists.
Launched since 2026-08-18
101,613
Already past 10,000 installs
2,141
2.1%
The breakouts list → · Every launch →
By category, most launches with traction first
| Category | Launches | Found traction | Rate |
|---|---|---|---|
| Casual | 5,359 | 296 | 5.5% |
| Tools | 10,469 | 278 | 2.7% |
| Puzzle | 6,288 | 189 | 3.0% |
| Entertainment | 3,641 | 177 | 4.9% |
| Simulation | 1,200 | 122 | 10% |
| Strategy | 765 | 76 | 9.9% |
| Role Playing | 508 | 75 | 15% |
| Productivity | 6,779 | 65 | 1.0% |
| Action | 840 | 54 | 6.4% |
| Personalization | 1,833 | 53 | 2.9% |
| Finance | 3,559 | 53 | 1.5% |
| Sports | 3,018 | 49 | 1.6% |
| Education | 7,559 | 46 | 0.6% |
| Photography | 996 | 44 | 4.4% |
| Lifestyle | 5,596 | 44 | 0.8% |
| Social | 1,639 | 41 | 2.5% |
| Casino | 683 | 38 | 5.6% |
| Music & Audio | 1,883 | 36 | 1.9% |
| Adventure | 535 | 34 | 6.4% |
| Racing | 288 | 33 | 11% |
| Arcade | 2,633 | 28 | 1.1% |
| Business | 7,783 | 28 | 0.4% |
| Communication | 1,291 | 27 | 2.1% |
| Video Players & Editors | 699 | 26 | 3.7% |
| Shopping | 2,507 | 23 | 0.9% |
| Art & Design | 573 | 22 | 3.8% |
| Maps & Navigation | 974 | 20 | 2.1% |
| Health & Fitness | 5,153 | 18 | 0.3% |
| Board | 885 | 16 | 1.8% |
| Books & Reference | 1,736 | 16 | 0.9% |
| Card | 633 | 15 | 2.4% |
| Food & Drink | 3,714 | 13 | 0.4% |
| Travel & Local | 2,307 | 12 | 0.5% |
| Trivia | 605 | 10 | 1.7% |
| Auto & Vehicles | 1,002 | 10 | 1.0% |
| Educational | 567 | 9 | 1.6% |
| Medical | 698 | 8 | 1.1% |
| Word | 637 | 7 | 1.1% |
| Weather | 301 | 5 | 1.7% |
| Dating | 311 | 5 | 1.6% |
| Parenting | 559 | 5 | 0.9% |
| Events | 748 | 5 | 0.7% |
| House & Home | 955 | 5 | 0.5% |
| Comics | 63 | 2 | 3.2% |
| Beauty | 375 | 2 | 0.5% |
| Music | 83 | 1 | 1.2% |
| Libraries & Demo | 47 | 0 | 0% |
| News & Magazines | 336 | 0 | 0% |
The largest launches
| # | Name | Category | Installs | Launched |
|---|---|---|---|---|
| 1 | Muse from Meta | Productivity | 5,130,850 | 2026-09-01 |
| 2 | Grok Bot | Productivity | 2,434,845 | 2026-09-01 |
| 3 | Astro AI: Tarot & Horoscope | Lifestyle | 2,335,579 | 2026-09-03 |
| 4 | Adobe Premiere: Video Editor | Video Players & Editors | 2,281,229 | 2026-09-21 |
| 5 | NiceTV | Entertainment | 1,131,171 | 2026-08-21 |
| 6 | Surprise Dumpling: ASMR Box | Casual | 1,124,541 | 2026-08-29 |
| 7 | DIY Wallpaper & Collage Maker | Personalization | 1,006,484 | 2026-08-20 |
| 8 | Block Out! - Color Sort Puzzle | Puzzle | 965,725 | 2026-09-08 |
| 9 | Paint & Color: Hide Seek Guys | Casual | 935,699 | 2026-08-26 |
| 10 | Mystery Dumpling: Squishy Box | Casual | 913,847 | 2026-08-26 |
| 11 | Lydia | Finance | 913,197 | 2026-09-29 |
| 12 | ReelFree | Entertainment | 908,183 | 2026-09-02 |
| 13 | Wild Water World | Strategy | 887,109 | 2026-09-01 |
| 14 | Sudoku | Puzzle | 879,401 | 2026-09-07 |
| 15 | AI Seduce | Entertainment | 874,688 | 2026-09-09 |
| 16 | MoMo PSB NG | Finance | 868,616 | 2026-08-24 |
| 17 | Crazy Cabin: Crew Simulator | Role Playing | 867,458 | 2026-09-01 |
| 18 | GT Rivals: Real Racing Sim | Racing | 866,580 | 2026-09-14 |
| 19 | PDF Viewer Pro - PDF Reader | Tools | 850,463 | 2026-09-02 |
| 20 | ClarityOS Launcher | Personalization | 844,830 | 2026-08-18 |
| 21 | X IPTV: Live & Smart Player | Video Players & Editors | 816,976 | 2026-08-20 |
| 22 | Verity Mod: Mods for Minecraft | Tools | 803,868 | 2026-08-18 |
| 23 | Warhammer 40,000: Boltgun Boom | Action | 778,435 | 2026-09-23 |
| 24 | Gallery - Photo, Video & Home | Photography | 774,752 | 2026-08-27 |
| 25 | Dino Survival: Dinosaur Isle | Simulation | 762,222 | 2026-09-09 |