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IPSY: Personalized Beauty

by Personalized Beauty Discovery, Inc. more by this developer →

Ratings
224,510
+5 (7d)
Rating
4.8 · 224,510 ratings
+5 (7d)
Version
4.3.2
Last updated 06/05/2026

#1,455 of 719,896 by ratings on Apple · #111 of 21,087 in Shopping

First seen by this census 09/05/2026 — the store does not publish a creation date

Last updated 06/05/2026

Tracked since 09/05/2026

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Category: Shopping

Description

Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.

Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.

From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.

Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you

Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.

Alternatives to IPSY: Personalized Beauty

Name Ratings Rating
Ulta Beauty: Makeup & Skincare by Ulta Salon, Cosmetics and Fragrance Inc. 2,421,210 4.9 compare
PINK—Clothing, Beauty & More by Victoria's Secret Stores Brand Management, Inc. 915,298 4.8 compare
YesStyle - Beauty & Fashion by Yesstyle.com Limited 90,268 4.8 compare
TouchNote: Personalized Cards by TouchNote Ltd 80,900 4.8 compare
SALLY BEAUTY by Sally Beauty Holdings, INC 70,066 4.8 compare
FabFitFun - Beauty, Fashion by FabFitFun, Inc. 17,027 4.7 compare
CHARLOTTE TILBURY: EASY BEAUTY by Charlotte Tilbury Beauty Limited 14,762 4.9 compare
Gold Apple: beauty store by RK KOMPANI, OOO 14,346 4.9 compare
CosmoProf Beauty by Beauty Systems Group LLC 12,168 4.7 compare
Brandefy: Affordable Beauty by Brandefy, Inc. 10,682 4.9 compare

Growth

Change in ratings, scaled to each window from the real gap between crawls. A window needs a full period of history before it reports anything.

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History

Ratings

09/10/2026 · 224,505 09/17/2026 · 224,510

Average rating

09/10/2026 · 4.8 09/17/2026 · 4.8